The Four key elements of the Alchemical Process are used to:
Enliven the elements of work, self and relationship that will consolidate self-mastery - and grow a personally satisfying and successful life.
Dismantle the raw material at the exact entry point where the obstruction to clarity and progress exists - and a fresh solution might be found.
Weather the discomfort central to the various fragilities evoked during the process of transformation- and remain open to the outcome.
Transmute the lesser significant elements and more common aspects of a problem into something viable – and assimilate every component in the situation.
Africa – is on the heart meridian of the world and brings with it a deep spiritual medicine or elixir that is grown out of the vernacular of everyday life in Africa. In a business context – it’s a homegrown endeavor, and represents the unique hue in the offerings born out of the amalgamation of both the grit and the beauty innate in Africa.
Alchemy – describes the process of transmuting a common substance into a unique alternative of great value There are two steps involved in this process:
a. Dissolve: here things that keep things stuck are dismantled
b. Congeal: here the cleansed new state eventually coagulates
is strong and durable and has stood the test of time. In a landscape where little else thrives, the Baobab is self-sufficient because it stores its own water. It is often used as a Sanctuary by both animals and people – and thus becomes a place of renewal and rejuvenation.
It is the conduit and container through which things are processed. Anything can come into it, and be stirred. It is a meeting place where the elements come up against each other and transformation occurs.
is often breathtaking and attracts curiosity and wonderment. It’s a feminine symbol of great beauty, passion, refinement, generosity and mystery.
It also represents vulnerability, complexity and self -protection, as well as discipline. It may become easily bruised and must be both carefully nourished and pruned to amplify its strength and uniqueness.
is often impactful because of its size and brightness. It’s a masculine symbol that’s upright, positive, simple, and seeks the’ light’. It has many seeds at its Centre – often seen as a carrier of great wisdom and knowledge.
Its hairy -which makes it authentic, tough, and durable. It blends in rather than stand out and has its greatest impact in community alongside other sunflowers.
Represents the Four Directions of the work offering contained in the employment the Four Archetypes:
As these elements combine through an Alchemical process of their own they collectively create an original and unique brand that offers Leadership in Organisations an opportunity to refresh and replenish themselves. This will ultimately enable them to execute their tasks as Leaders with greater vigor, enthusiasm, innovation and diligence.
Hanlie Raath – MA Social Work (Wits) 1988 - Founder and Executive Director
1. To harness the creative energy inherent in the Alchemical process to shape and cultivate customised solutions.
2. To dispel the negativity and overcome the timidity inherent in confronting obstacles - by giving a firm voice to action.
3. To utilise the language of Intuition to offer illuminating reasoning that will result in unique and impactful outcomes that liquefy impediments to success.